EVOLUTION OF STORY AND IP

Speaker: Kris Pearn

Wednesday 7, 13:30 hrs. | Main Forum | Accreditations: Forum or Summit

How an IP evolves when moving across platforms. By sharing the process of “Cloudy with a chance of meatballs,” he will talk about lifting an original adaptation from a book into a film with something to say: when it comes to consumption, bigger isn't always better. Then the journey of Cloudy 2, expanding the universe, continuing to evolve the characters and saying something new: Who owns our food and what happens to the ecosystem when greed takes over? And finally, taking the characters into a series where the opportunity to explore the comedy ensemble in detail. He will explore the process, what works, what didn’t, etc.