LEANDRO BERRONE

Senior VP Marketing Heineken - Cuahutemoc Moctezuma | Argentina/Alemania

20 years of FMCG in large blue chip companies (Unilever, SCA and Heineken), 14 in an international context and 9 as Executive Committee member reporting to Operations Committee, Regional and Global, and Presidents and CEOs. Comprehensive multiple category experience from personal care, hygiene, and beer products. Has lead senior multinational and multicultural teams in Germany, China and Mexico.

Leandro Berrone is a successful brand strategist, brand builder, and supporter of social causes through advertising.

His career has given him a particular understanding of brand character and transmedia narratives in advertising and marketing.

His ads and teams have won a Silver Cannes Lion and 3 Effie Awards.

Participation in El Festival:

• Master Class: Many messages, one single Story | Más Info