From June 2003 to April 2017, she served as General Director of the Televisa Consumer Products area, being in charge of the development of 360 strategies for the Group's brands as well as its protection and commercialization in promotions, consumer products and video games worldwide . In his portfolio include: El Chavo del Ocho and El Chapulín Colorado , where she was in charge of the realization and launch of the animated series of these characters. The portfolio of brands that she has represented included brands such as: Cartoon Network, Nickelodeon, Star Wars, Sesame, Peppa Pig, Shopkins among others.
She was part of the Chespirito Foundation and she was President until April 2017. Today she is part of the Board of Directors of LIMA, representing Latin America.
Currently Maca direct his own company, Panadería, dedicated to brands licensing .